ABOUT us
At Life on Purpose Coaching, we partner with organizations and purpose-driven leaders to strengthen clarity, confidence, and sustainable performance. Our mission is to help leaders thrive in their careers and lives — driving innovation, retention, and productivity — without sacrificing their well-being or what matters most.
Through our THRIVE for Leaders coaching framework, we equip executives and high achievers to break unproductive patterns, build resilience, and align their leadership with purpose. The result is transformational growth for leaders and measurable impact for the organizations they serve.
Diana's Story
On paper, Diana Ordonez’s life once looked picture-perfect. She had built a successful career as a corporate Product Management Director, was married to the love of her life, and had just welcomed their daughter. But behind the scenes, she was running on empty. Rapid career advancement, motherhood, and competing demands left her drained and questioning whether the version of success she was pursuing was truly sustainable.
Before becoming an executive coach, Diana spent over a decade in corporate leadership. As a Product Management Director, she spoke at major conferences like WWD, showcasing innovations her team developed in digital imaging technology. Today, she draws on that same expertise in vision, influence, and communication to help leaders gain clarity and lead with greater impact.
In 2018, tragedy brought everything into sharp focus. Two of her husband’s closest friends were killed in a sudden accident, leaving behind children the same age as her daughter. The experience shook Diana to her core and forced her to ask a deeper question: What legacy am I leaving behind? She realized she could no longer live in survival mode, postponing her true desires and chasing goals misaligned with her values. She walked away from her corporate career to begin building a life and career of greater intention, purpose, and impact.
Diana’s first entrepreneurial venture, InspireMia, was born from her desire to live and lead with intention. The collection of products was designed to inspire and empower people to pursue their biggest dreams. InspireMia continues today, reflecting Diana’s mission of helping others create lives and careers filled with meaning and purpose.
Then, in 2020, Diana faced unimaginable loss when her husband, Juan, contracted COVID-19 and passed away after four weeks in the hospital—just days before their daughter’s fifth birthday. In her darkest season of grief, Juan’s final words to her—“Love. Courage. Integrity.”—became her lifeline. They remain the foundation of how she lives, leads, and coaches today.
Diana with her husband, Juan, celebrating their daughter Mia’s 4th birthday. Months later, before passing away from COVID-19, Juan texted Diana three words — “Love. Courage. Integrity.” — to describe her best qualities. Those words became the guiding principles of her life and work, shaping her mission to help leaders build lasting legacies of impact, resilience, and purpose.
From Surviving to thriving
Diana’s personal and professional journey taught her that sustainable leadership requires more than strategy and external success. It demands clarity, resilience, and alignment with what truly matters.
Today, as a Certified High Performance Coach (CHPC) and Board Certified Coach (BCC) with a Master’s in Industrial-Organizational Psychology, Diana partners with executives, founders, and ambitious leaders to regain clarity and confidence, strengthen emotional intelligence, and lead with influence—without sacrificing their well-being or families.
Why This Matters for Organizations
The leaders Diana works with not only experience personal transformation, they also create stronger teams and healthier organizational cultures. Her coaching helps leaders master time, energy, and priorities in ways that drive measurable results, including:
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Improved retention and engagement
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Increased innovation and productivity
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Stronger leadership pipelines
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Leaders who model resilience and sustainable high performance
How Diana Helps Leaders Thrive
Through her THRIVE for Leaders framework, Diana helps executives and high achievers break unproductive patterns, align their leadership with purpose, and step into the kind of leadership that creates both impact and fulfillment. Her unique blend of corporate leadership experience and personal resilience equips her with a perspective few coaches can offer: she understands the pressures leaders face and knows what it takes to move from simply surviving to truly thriving.
Ready to explore how leadership coaching can benefit your organization?
Certifications
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Certified High Performance Coach (CHPC)
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Board Certified Coach (BCC)
Qualifications
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Master of Arts, Industrial/Organizational Psychology
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Bachelor of Arts, Psychology